Cold Calling Techniques
The importance of generating sales leads on a continuous or at least frequent basis cannot be overstated. Quite often the unexpected happens, you lose an important customer or a new competitor enters the market. Despite this many companies concentrate entirely on orders and contracts currently in hand only to discover an empty pipeline when the order has been fulfilled or the contract finishes. Ascent Associate
offers a Lead Generation Service that can be used on an ad-hoc or continuous basis. The overall approach in lead generation activity is to ask a series of questions that will help to qualify the prospect. These questions might include:
The effectiveness of cold calling
Cold Calling, sales consultants in ireland
Which products/services are currently used?
Who is the current supplier?
What is the satisfaction level?
When is the contract up for renewal?
How old are the existing products?
Are there plans to upgrade/replace?
Would the person like to receive info?
Sales Experts refer to both phone calls and physical drop-in visits as cold calling.
While the key objective is to identify opportunities by asking the right questions, the call also presents an opportunity to introduce your company and product/service offering.
Salespeople have mixed views as to the effectiveness of cold calling. Many believe that cold calling is the most efficient and effective way to reach new leads. Others feel that cold calling has been eclipsed by the many new sales channels available today, which include email, social media and text message marketing. Ascent Associate have years of Cold Calling experience and can help your sales team develop Cold Calling skills that are essential in developing sales and new customers.